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Ask CMC: Presentations

On June 7, 2013 By

Dear Baird’s CMC,

In my job, I often have to make presentations both to internal teams and external clients. Despite the hard work I put into them, I feel that my presentations fall short – people seem bored and are unable to grasp the points I try to put across. Any tips?

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What You Eat Matters… to the Climate

On May 30, 2013 By

At Baird’s CMC, we like to keep abreast of interesting climate change related developments and studies since environmental issues are a big part of the work we do in our Global Development sector. We came across an intriguing study called “The Meat Eater’s Guide to Climate Change + Health”.

The study, which [...]

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One Africa, One Market

On May 15, 2013 By

By Francois Baird

In the words of a recent guest column in The New Age, “Suddenly, everyone is in love with Africa.” We are inching closer and closer to realising the dream of the Tripartite Free Trade Area (T-FTA), which will cover around 26 African countries and serve a market of approximately 700 million [...]

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Words from the Wise: Get to know the Baird’s CMC Associates

On May 2, 2013 By

At Baird’s CMC we feel proud to work with such a diverse and talented group of communications and business strategy professionals from around the globe. Below are wonderful bits of wisdom from our associates, all of them veterans in the business.

“While there is great need in the world, there is also a great response [...]

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Ask CMC – Going green

On April 25, 2013 By

Q. Dear Baird’s CMC,

As a small business owner, I’m aiming to make my company more environmentally responsible. Do you know of any simple steps we could take to go green?

– Environmental Ethics

 

A. Dear Environmental Ethics,

That’s a great decision! Our resident environmental expert, Aditya Bahadur has some relatively quick and [...]

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The Eisenhower Matrix

On April 12, 2013 By

The Eisenhower Matrix (also known as the Urgent/Important Matrix) is one of our favourite time-management tools. Simple and extremely efficient, it has helped thousands of people schedule their time better on a day-to-day basis!

This tool is based on former US President Dwight Eisenhower’s idea of drawing a distinction between two elements: importance and [...]

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Soft finance getting tougher

On April 5, 2013 By

By Simon Hardie and Denise Gee

Microcredit, a booming sector since the ‘90s, is the latest to feel the pinch in the wake of the global financial crisis, according to a report by Baird’s CMC Financial Services. 

This report, written by Baird’s CMC Associate Denise Gee and and [...]

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Corporate Reputation and Risks: Elements of a Successful Strategy

On March 28, 2013 By

In our recent posts on this topic, we discussed some of the essentials of reputation management and risks, the repercussions of not having an effective reputation risk management strategy in place, and the role of the CEO.

What are the characteristics of a successful reputational risk management approach? [...]

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Corporate Reputation and Risks: Role of the CEO

On March 13, 2013 By

In our recent posts, we discussed some of the essentials of reputation management and risks as well as the repercussions of not having an effective reputation risk management strategy in place.

Now let’s examine some of the elements of such a strategy. What, for instance, is the role of the [...]

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Corporate Reputation and Risks: The Repercussions of Mismanagement

On March 2, 2013 By

In a recent post, we outlined some of the basics about reputational risk and the very real threat it poses to organisations in today’s world. (You can read the post here.)

In the words of a report by the Economist Intelligence Unit a few years ago, “…although a shortage of cash can bring [...]

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Featured associate

Paul Dillon associate at Baird’s CMC, is based in Dublin Ireland Paul Dillon, has been in the field of communications and public affairs for more than 30 years.

Case studies

How do you convince communities in some of the world’s poorest regions of the benefits of vaccination? How do you encourage poorly compensated and overworked government health workers to ensure the timely delivery of vaccination? What do you do to educate new mothers in isolated rural communities about the importance of completing the entire course of necessary immunization for their children? These are some of the questions that Baird’s CMC has attempted to answer as part of a multi-million dollar project being implemented by a leading health technology nonprofit.

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